Some men have money - they do not peck at the chickens. Therefore, they do not spare money for clothes and accessories, whose prices in places exceed your annual income. About them (brands, not men), now we will tell.

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№7. Berluti

A well-known European manufacturer of men's shoes and accessories from luxury leather. The company was founded in 1895 by the Italian master Alessandro Berluti. Since 1993, is part of the empire of luxury Bernard Arnaud LVMH.

Berluti shoes are sewn by hand from special Venezia skin, then patinated - to achieve deep shades of color. The prices for this brand's shoes are on average $ 2 thousand. Such shoes are billionaire Bernard Arnault, ex-president of Russia Dmitry Medvedev, actors Robert de Niro and Alain Delon. The constant clients of the company were John Kennedy, Yves Saint Laurent, Frank Sinatra, Andy Warhol. There is even a club of connoisseurs of this brand. It is called Swann (in honor of the hero of the novel by Marcel Proust). Once a year receptions are arranged in it. A mandatory element of the dress code at the reception are Berluti shoes. By tradition, at the end of the evening, guests are dressed, put their expensive shoes on the table and pour it with champagne Dom Perignon.

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№6. Brioni

Today it is the most prestigious and expensive brand of men's clothing. The Brioni brand was founded in Rome in 1945 by the tailor Nazareno Fonticoli and the merchant Gaetano Savini. Brioni costumes have been very popular for more than 60 years among actors, politicians, businessmen.

Brioni costumes are all hand-made and cost an average of $ 5,000. Brioni's clients include Nelson Mandela, Kofi Annan, Michael Douglas, George Bush Jr., Al Pacino, Richard Gere, Pierce Brosnan, Daniel Craig, Vladimir Putin and Viktor Yanukovich.

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№5. Atelier Yozu

Jewelry house, which produces the most expensive cufflinks in the world. The cost of accessories is $ 9,2 thousand. They are made of exclusive material - tusks of mammoth, and also from precious metals:

• 18-carat white / yellow gold;
• or platinum.

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№4. Eton

Famous Swedish brand of men's shirts. By the 80th anniversary, the company has produced the most expensive shirt in the world - $ 45 thousand. It is a classic shirt, but made of very expensive Egyptian cotton. But the buttons and cuff links are inlaid with colored diamonds. One of the regular customers of Eton is the King of Sweden.

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No. 3. Billionaire Italian Couture

A brand of high fashion clothing designed specifically for men. Billionaire Italian Couture was founded in 2005 by the world-famous businessman Flavio Briatore. All things are completely made by hand, and, consequently, are produced in limited series. Produced in a small atelier.

All clothes are sewed with special care and attention to the smallest details, only the highest quality materials are used, in finishing - natural stones, rare types of leather, precious metals. Billionaire Italian Couture produces the most expensive male umbrellas, made by hand from crocodile leather. It is worth such a pleasure $ 50 thousand.

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№2. Pietro Baldini

German brand of exclusive ties and scarves. Accessories of this brand are also made by hand. Bonus: the wishes of the customers are taken into account. It's worth the pleasure of $ 250.

According to research conducted by the World Luxury Association World Luxury Association, the TOP-10 of the most luxury brands include the following companies:

1. Hermes

The French fashion house Hermès International is known to the world since 1837. His specialization is the production of a variety of clothing, stylish perfumes, as well as exclusive leather products. In addition, prestigious accessories for riding are considered to be the trademark of the brand.

The founder of this brand was Thierry Ermes, it was he who created the firm, which was engaged in the production of high-quality bridles, saddles and harness. Subsequent generations of the family were engaged in expansion of production, as a result of which the Hermès empire became the embodiment of impeccable taste and first-class quality.

A distinctive feature of leather accessories and branded bags is a special stitch, which was used in its first works by the creator of the company. Since 1950, the official logo of this fashion house is considered to be a horse drawn by a horse.

The products of this company are aimed at strong and successful people. Small collections of branded products only add products from the status and prestige. The company owns a huge retail chain of elite stores that operate worldwide. In branded boutiques, there are never discounts, and they do not issue special discount cards. In addition, this fashion house does not sell anyone a license to produce products under its own brand.

2. Chanel

The French company specializes in manufacturing a variety of luxury goods, namely exclusive clothing, perfumes, cosmetics, sunglasses, expensive watches and jewelry.

This trading house was founded at the beginning of the last century by Gabrielle Coco Chanel. In 1910 the first boutique of the company was opened, since then its retail network has expanded considerably, today it owns 147 stores in various countries of the world.

Brand Chanel for many years associated with beauty, sophistication and prestige, and the legendary fragrance perfume Chanel number 5 for eight decades is considered the best selling on the planet.

The annual turnover of the company exceeds one billion dollars. Buy products of this brand can only be in branded boutiques, which are located in the most elite neighborhoods of different cities or at the largest airports. Clothing from this company is quite expensive, it is very rare to distribute discounts or promotions.

3. Louis Vuitton

French fashion house Louis Vuitton is engaged in the production of bags, suitcases, various clothes and luxury accessories. This company is part of the largest holding company LVMH.

He founded the company of Louis Vuitton. It was he who from 1837 was engaged in the manufacture of the first flat suitcases, which have become an excellent alternative to bulky chests. Suitcases called Trianon were made of special water-repellent fabrics. In 1854, the master opened his own trading house, which still occupies a leading position in the fashion industry.

Today boutiques are in fifty three countries of the world. Only branded products made of genuine leather and expensive materials are sold in stores. A real business card of this trading house was a stylish checkered fabric and monogrammed canvases, in which the logo of this brand is depicted in various variations.

In Russia, products from the described brand can only be purchased in five branded stores, two of them are in the capital, one in Yekaterinburg, one in St. Petersburg and another in Sochi.

4. Christian Dior

The cult is the brainchild of the legendary fashion designer Christian Dior, who together with his friend Marcel Bussac in 1946 opened a haute couture studio. A year later the world saw the first collection from the talented Parisian coach, which enjoyed great popularity among women of fashion of the time.

Over the long years of its existence, the Christian Dior trading house has gained a reputation as one of the most stylish and prestigious brands. Products manufactured with the Dior logo meet the highest quality standards. It has a stylish design, as well as a unique color palette, the shades of which harmoniously harmonize with each other.

Currently, the fashion house owns a network of elite boutiques located in forty-three countries of the world, including Russia. Discounts for various categories of products from Dior are valid for registered customers of the retail chain during the renewal of the assortment.

5. Ferragamo

The Ferragamo brand is a favorite for many modern stars. Its founder is the Italian footwear designer. He was born in a small village near Naples and since childhood has shown extraordinary interest in the process of making various shoes and boots.

In 1827 a talented Italian founded his firm, which specialized in producing exclusive couples for the richest and most stylish people. Gradually the company Ferragamo has turned into a real empire of luxury and prosperity. It was Salvatore who was the world legislator of the world shoe fashion. One of the most famous of his inventions is a square heel. The unique talent of her father was inherited and the daughter of a fashion designer, she in 1978 came up with and showed on the podium classically shoes "boat".

Today the brand described is owned by the Ferragamo family. Under this brand new collections of magnificent footwear, stylish accessories, fashionable clothes, as well as perfumery and jewelry of the best quality are annually produced.

Ferragamo's boutiques are open in sixty countries. They are designed for buyers who purchase goods in the price segment of luxury. Five brand stores operate in Russia: three of them are located in the capital, one in St. Petersburg and one in Nizhny Novgorod. Twice a year in boutiques seasonal sales are arranged, discounts at this time reach 50%.

6. Versace

The Italian brand is well known all over the world. Many modern women of fashion and fashion wear the clothes made by this company with great pleasure, and also use branded fragrances and various accessories.

This trading house was established in 1978 by fashion designer Gianni Versace, together with his brother and sister. In the same year, they presented the first women's clothing line, and after a while they offered the men's collection to the public. Dresses from Versace are distinguished by their frankness, sensuality and pronounced sexuality. Often designers of this fashion house present on the catwalks extremely short skirts, extravagant corsets and dresses with open backs.

The show of clothes this given brand always turns into a real show in which several lines of goods are displayed:

•   Couture;
•   Couture;

In addition to clothing and accessories, the company recently produces cosmetics, writing supplies and even home furniture.

The Versace trading house has an extensive retail network all over the world. Seven brand boutiques are also operating in Russia. The stores regularly hold sales, and during the change of collections discounts on some products reach 80%.

7. Prada

The Italian brand Prada is the epitome of luxurious and elegant outfits that have their fans around the world. The company was founded in 1913 by the brothers Mario and Martino Prada. Gradually, from a small company specializing in the manufacture of quality leather products, it has evolved into a famous fashion house. Today Prada is the legislator of the world fashion, a special contribution to the development of the corporation was made by the granddaughter of Mario Miucia Prada. She significantly expanded the range of products and complemented fashion collections with stylish and original clothes.

Many Hollywood stars dress in the shops of this company. Also, designers of the fashion house took part in the development of costumes for performances at the Metropolitan Opera and even created a sports form for the participants of the Italian national team in sailing.
The traditional wardrobe from this trade mark combines conciseness, strictness of forms, and also natural and discreet colors. However, there is an intricate design.

The company's management pays special attention to the design of its boutiques, so eminent architects worked on the creation of many of them. On the popularity of this brand can be indirectly judged by the huge number of numerous fakes. Prada's brand-name stores operate in Russia.

8. Fendi

The history of fashionable Italian began back in 1925. Its founders were the spouses Eduardo and Adel Fendi. They opened a small shop in Rome, which was engaged in selling leather goods. As a result of the optimal ratio of affordable price and high quality products, their store in a fairly short time won the recognition and trust of the city's residents.

After the Second World War, fashion designers connected their five daughters to the family business, so they managed to bring their firm to a new level of development. Later, Sister Fendi was invited to work a talented designer, a German by nationality, Karl Lagerfeld, who later laid the foundation for the creation of luxurious collections from Fendi.

Today, this trading house produces a variety of leather and fur products, as well as glasses and perfume compositions. In addition, the company cooperates with a Swiss watch company and produces an elite watch with the Fendi logo.

Since 1999, the fashion house is part of the holding company LVMH. Virtually all major cities in the world there are branded stores of the company, in which only branded goods are sold, the discount for which several times a year can reach 70%.

9. Giorgio Armani

The trade brand Giorgio Armani is one of the most popular and bought in the world. Its creator was Italian Giorgio Armani. He dropped out of the medical school and devoted his life to making men's clothing. His first experience he received while working in the fashion house Nino Cerruti. In 1974, with great success, his first individual collection was shown, which impressed the audience with its eccentricity, brilliance and boldness of design decisions.

In 1975, the world learned about the opening of the trading group Giorgio Armani S.p.A. and in the same year the first lines of men's and women's clothing were launched. Over the years, not only the range of products expanded, but the staff of this company. Since 1979, the brand has entered the international market and has gained great popularity in America. In the eighties of last century, the fashion house began to produce stylish accessories and exclusive lace underwear.

Since 2000, perfume products under the brand Giorgio Armani, as well as a luxurious collection of items for decorating the home interior.

Today, the corporation includes thirteen factories, employing about five thousand employees. Firm boutiques are open in thirty-seven countries of the world.

10. Ermenegildo Zegna

Fashion brand specializes in the production of men's clothing, as well as footwear and perfumes. Its founder was Ermenjildo Zenya, who in 1910 opened the same company in the town of Trivero. This company was engaged in tailoring men's suits of the highest quality, which were popular not only in Italy, but also far beyond its borders.

Today the company belongs to the fourth generation of the Zenia family. At its factories, more than two million meters of fabrics are manufactured every year, six million men's suits, and one and a half million sets of sportswear for the representatives of the strong half of humanity. In addition, this brand produces prestigious shoes, chic neckties, a variety of stylish accessories and all kinds of knitted products.

Fashion collections from Ermenegildo Zegna are developed in several lines:

• Couture, the personification of a restrained elegant style created by hand from exclusive fabrics;
• Sartoria, is clothing for solemn and official occasions;
• Upper Casual, i. E. Luxury products with sports style elements, designed for everyday wear;
• Z Zegna, a youth line, focused on a combination of classical style and cusual style;
• Zegna Sport is a sports wear line for everyday wear.

In addition, the company Ermenegildo Zegna in 1972 offers its customers to choose their own fabrics from the catalog offered. In just a few days, the finished order, tailored to individual standards, is delivered to the buyer.

Popular clothing brands have long ceased to be hostages of one country. Now they can rightly be called international brands that have their branches in many countries of the world, including Russia. On its territory is a great many shops, the history of which was born on the other side of the world. Some of them we will consider in this article.

Cheap and angry

Perhaps the most popular clothing brands in Russia offer products at low prices. This parameter now plays an important role, since in conditions of economy, buyers pay attention primarily to the price tag, and not to the quality of clothing. But some brands achieve an optimal balance, which causes a lot of excitement around their collection.

A good example of such a concept is the company H & M. Founded in the middle of the last century in Stockholm, it was able to achieve incredible successes around the world.

H & M offers a comprehensive package of goods needed to create any image. It includes both basic things and special events. Along with them a wide range of accessories is presented: costume jewelery, hats, shoes, bags and much more. In large stores of the network you can see stands and with cosmetics; it is sold at a low price, but the quality of it is quite decent.

The average amount of a check in a store of this brand is 1000-2000 rubles; it includes the cost of an independent image and a minimum of accessories.

Youth spirit

Despite its availability, H & M is considered a fairly conservative network; there are classical things of neutral tones that do not always appeal to young people. For those who choose more sporting clothing options for saturated colors, the NewYorker store is suitable.

Clothing says a lot, which is not an exception here. Reflecting the saturated reality of a resident of a large city, this brand took care not only of the affordable value of products, but also of its convenience and multifunctionality, which is especially important for energetic people in a metropolis. NewYorker has become truly a national brand: comfortable things complete with modest but stylish accessories allow you to create a full-fledged image in a small budget.

Best among budget options

In Russia, expensive clothing brands are losing their popularity because of the large number of competitors with more democratic prices. Among them, you can include the brand Terranova, which can be found in any major shopping center of the city. The main distinctive parameter of the brand can be called a wide range of goods, both in men's and women's categories. You can also pick the right thing for a teenager, since the Terranova range starts with the XXS model.

An additional advantage of the brand are large seasonal sales with discounts up to 80%, which can not afford all brands of clothing that work in this price range.

Fashion for children

Do not forget that a separate segment in the retail sale of clothing is occupied by shops for children. A good confirmation of this is the Russian brand Acoola, which offers goods for mods from 2 to 12 years. Above each new collection of the brand there is a group of professional designers who develop about 60 new models for boys and girls. The production uses natural compounds that do not cause allergies and are suitable for babies with sensitive skin.

Photo brands of children's clothing show that teenagers want to wear the same fashionable and comfortable things that adults do. This parameter Acoola also takes into account in the design of collections.

It should be noted that in the season of preparation for the school this brand develops a large number of strict models of the format of the school uniform that meet the latest fashion trends, which makes both children and parents happy.

Classics with fashionable shades

For people whose wardrobe is based on the love of mature tones and strict cuts, the BEFREE brand is suitable. For the first time it appeared in Russia in 2002 and offered its customers the goods of three European companies specializing in women's clothing. Later, the men's line appeared in the assortment of stores, which increased the number of satisfied customers.

BEFREE, like other European clothing brands, offers things for all occasions. The main feature of the brand is an affordable price, despite the fact that many collections were created and decorated by hand by the staff of young designers.

Domestic producers

A separate mention are brands of clothes, which are both designers and manufacturers of their own products. These include the brand Concept Club, founded in 2005 in St. Petersburg. For several years, it has become a leader in its segment due to current concepts (hence the name) and the democratic cost of clothing, which is especially important in the conditions of Russia.

The assortment number really will please many buyers. There is everything to create an image for every occasion: evening and business suits, blouses, pants, as well as things for an active lifestyle - sports kits and shoes. In addition, the brand offers underwear and clothes for sleep. Each image is accompanied by unique accessories: belts, hats, bags, jewelry, which saves the buyer from finding additional items in other stores.

The uniqueness of the Concept Club lies in its own production, design and pricing policies, which helps to find the perfect balance between high quality products and an affordable price.

What will be fashionable in 2017? Which designers should we choose? With the development of the Internet, each user can see all the fashion shows in real time. It remains only to choose what we like. However, remember that not all new trends fit each.

Fashion brands in 2017

The minimalism of the nineties, in the spirit of which most of the collections are represented, was ignored by Miucci Prada. Collection Prada Spring 2017, made a real stir. Bright outfits with prints of female faces, sports leggings. Dresses are made of a dense fabric with decoration with decorative stones.

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The Chanel 2017 cruise collection was presented in Singapore at the Raffles Hotel. A sportive note was added to the collection. Men's shirts, bags in the form of a bottle of perfume Chanel # 5, a lot of blue. Also in the collection are light chiffon models with drapery and classic costumes from Chanel.

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Alberta Ferretti presented a very light and fresh collection of outfits for every taste. Particular attention was attracted to dresses-shirts, which are great for office and do not look boring, and also long evening with drapery.

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Dior Resort 2017 was presented in Monaco. The cruise collection turned out to be very diverse and bright. Clear lines, combinations of colors, lace give the collection, already familiar to us, luxury in the style of Dior.

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Ricardo Tishi, the designer of Givenchy, created a very conceptual collection that impressed everyone. Broken cars and models in masks all struck. He wanted to combine Japanese fragility and African drapery in the collection. On the dresses we can see dozens of draperies. Some models have a very deep neckline, but in Tisha's performance, it looks quite appropriate.

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The collection of Lanvin Spring 2017 turned out to be very "metallic". Almost all the outfits are made of shiny fabrics. Actual models are very diverse: classic dress-cases, skirts "pleated", trouser suits.

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Burberry created a very beautiful collection in a seasoned style, pastel tones and classic styles. All models of decorations are made in the most fashionable length of the next season.

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Sarah Burton - designer of the Alexander McQueen collection, created very warlike images. In the collection there are many outfits made of leather, dresses with feathers and open shoulders. The concept of the collection is that even a strong and warlike girl remains feminine. The whole collection is made in black, red, white tones.

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The collection of Valentino was very refined and concise. Impeccable silhouettes and colors are impressive. Bright colors, exotic patterns. Emerald, turquoise and mustard colors predominate. Each model could see a bandage on the head to tone along. Braided chains with pendants-figures, also became an absolute hit. For everyone who loves luxury - Valentino is perfect.

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Stella McCartney presented a very feminine collection. Discreet prints and clear silhouettes looked very good on the models. Supermodel Miranda Kerr also took part in the show.

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Saint Laurent combines femininity and strength in her collection. Feminine outfits combined with coarse leather jackets, leather leggings and a light shirt. This style of clothing will undoubtedly find its fans.

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What clothes to wear in 2017

• Most designers have abandoned bright colors, preferring a deeper, saturated or more vivid tone. Very relevant is dark blue, brown, purple, black, white, sand and mustard.
• The length of dresses and skirts should be a couple of centimeters below the knee. Such variants are presented in all collections and have become a real hit.
• Dresses are also very popular. They are for all brands. With the color you can decide for yourself, having studied the idea of ​​each designer.
• Most designers have tried to create an image of a strong and courageous woman. This is told by boyish shirts at Chanel, dress-shirts at Alberta Ferretti, belligerent images of Alexander McQueen.
• It is proposed to wear classic styles. If you want to move away from the classics, choose models with the original pattern or drapery.
• Very popular will be cloaks in the style of the sixties. Such you will find in the collections of Moschino and Carolina Herrera. Adherents of the classics - Belstaff, Chloe, Bottega Veneta. And if you want something unusual, pay attention to Lanvin and Valentino. Cloaks will help you look feminine and romantic in the spring of 2017.
• Remember - you need to buy only those things that you go. It is not always necessary to focus on trends.